Lathe Labs
See it work

See some of our work.

Three things we have built and run every day, for our own companies and for clients. Each one takes the repetitive, boring work off an owner's plate, or helps them offer a better service, while they stay in control. Turn the dial to step between them. Any of them could be the starting point for yours.

Turn the dial  →
01 · Works in your inbox

Email Sales Intelligence

An AI sales co-pilot that works inside the inbox you already use. It turns every enquiry into a tracked deal, tells you which ones are worth your time, and writes the next reply in your voice for you to approve.

01 · First, it learns your business
Reading your email history 0 emails
Years of sent mail become its teacher
Your tone, measured
Casual
Formal
Brief
Detailed
Direct
Warm
Knowledge base, built from your own answers
0 facts catalogued
Pricing guidance Policies Services Booking process What you don't do
Rules it must follow
Drafts only, never sends Complaints go to a human No discounts without sign-off
02 · An enquiry arrives. Watch it draft
how a draft is assembled · illustrative
The enquiry · illustrative

"Hi, Sam here again. We used you for our team offsite last year and it all ran smoothly. Same again next month if you can, maybe 18 of us this time, could be a few more. From the office out to the venue and back the same day. Roughly what would that cost? Thanks, Sam"

Where each line comes from
Thread history. What Sam asked in this conversation, the dates and the numbers.
Customer background. Past jobs and preferences. Sam booked the same trip last year.
Knowledge base. Policies, typical guidance, how you quote.
Deal progression. Where this deal sits, and the next logical step.
Tone & style. The greeting, the sign-off, the way you write.
The draft, writing itself

Hi Sam, great to hear from you again. Glad last year's offsite ran smoothly, happy to sort this one too. Just to confirm I have it right: a same-day return next month for around 18 of you, from the office out to the venue and back. For a same-day return that size we can give you a clear ballpark straight away, with the exact figure depending on distance and timing. To move this from enquiry to a firm quote, all we need is the date and the two addresses. Happy to hold a provisional slot in the meantime. Cheers, Ben

Drafted for your review · nothing sends without you
03 · Then it does the sales maths
illustrative numbers
This deal, against every deal before it
Team offsite · 18 people $4,200
0%
Deals like this close 62% of the time.
Based on 0 similar deals, worth an average of $0.
Repeat customer↑↑
Corporate event
Booked six weeks out
Premium price point
How this conversation is going
first replyprice concernasking how to pay
Momentum: warming ↑
Suggested next steps
Reply today while momentum is high.
Offer to hold the date until Friday.
Make paying easy: send the deposit link with the quote.
Suggestions only · you decide
And here it is for real
live product · demo data
The guardrails every reply waits for your send never sets or changes prices ignores instructions hidden in emails off switch any time
02 · On your phone line

AI-Powered Phone System

An AI phone agent that answers the calls your team cannot get to, has a natural conversation, works out what the caller needs, and hands you a written summary to follow up.

01 · A call comes in. Watch where it goes
illustrative
Your numbers
Main line
quiet
After-hours line
quiet
Routing
Routing engine
team first, AI as backstop
Your team, then the AI
Alex
available
Sam
available
Iris · AI
ready
nobody free, so the AI answered greeted by name FAQ answered from your knowledge base callback time captured: tomorrow 9am
02 · When it answers, listen in
illustrative, drawn from real calls
Incoming call · the whole team is on calls
Hear it answer a call
recorded on the live line
Iris
Hi Sam, welcome to [your business]. I'm Iris, the team's assistant. They're all on calls right now, but I can help.
Caller
Do you do weekend jobs?
Iris
We do. Saturdays are standard and Sundays by arrangement.
Caller
Great. I'd like a quote for a job at my place.
Iris
Happy to help. What's the best number for a callback, and when suits you?
Caller
This number is fine. Tomorrow morning if you can.
Iris
Perfect, I've noted tomorrow morning and passed everything to the team. Thanks Sam.
The moment the call ends, you receive

"Sam asked about weekend availability (answered from your FAQ) and wants a quote for a job at their place. Number confirmed, prefers a callback tomorrow morning."

Name: Sam FAQ: answered Callback: tomorrow AM

Posted to the team chat, logged in the app, and added to the callback list. You did not touch the phone.

03 · The end of the missed call
an illustrative day
answered by the team caught by the AI missed
Without it
With it
8amlunch rush6pmafter hours
0 answered by the team · 0 caught by the AI · 0 missed

Every caught call lands as a summary with the caller's number and their preferred callback time. The busy stretches and the after-hours calls stop leaking.

The guardrails you make the callback never books, quotes or takes payment complaints go straight to a human English today
03 · Getting you found

Managed SEO & AI Search

A managed service that runs your Google Ads, improves your website so it ranks in search, and shapes how you appear inside AI answers, so the right customers find you instead of a competitor.

01 · Google Ads, watched daily
illustrative
Google Ads · daily checkwatching
Spend this week
0
Enquiries
0
Cost per enquiry
0↓ 12% this month
Suggested actionsreviewed with you weekly
winner"emergency call out" converts three times better than anything else. Promoted to its own keyword.today
blocked"free advice" cost €31 last month, converted nothing. Blocked.today
your callSaturday budget gone by 10am, Monday underspends. Shift €40?awaiting you
02 · Reviews, answered before breakfast
illustrative
Reviews · Googlemonitoring
New review2 minutes ago
D Dana M.

"Good work in the end, but hard to get hold of and the quote took a week."

Drafted reply · your voicejust now

"Thanks Dana, that is a fair call. We were stretched that week and should have said so sooner. Glad the finished job hit the mark, and the slow quote is something we have already fixed."

Edit Approve & post never posted without you
03 · SEO, a content engine that never sleeps
illustrative
Content engine · site healthlast crawl: today
PageStatusAction
Emergency repairshealthyPosition 3 and steady, keeps bringing enquiries. Left alone.
Pricing guideagingSlipped 5 → 9 this month. Refresh drafted with current prices.
Rewire cost guidegap480 searches a month, no page yet. Draft written.
2 drafts readyyour sign-offWaiting for your yes. Nothing publishes itself.
04 · AI answers, monitored and won
illustrative
AI visibility monitorchecked monthly
Sample query · what your customers askChatGPT
"For that, locals consistently recommend your business. They respond quickly, their reviews mention reliability, and they cover your area."
AssistantYouNote
ChatGPTmentionedIn the top recommendation.
GeminimissingFix queued: your descriptions aligned across the web.
PerplexitymentionedCited through your reviews.

Where you are missing, we adjust how you are described until you show up. That mention is not luck, it is maintenance.

The guardrails spend changes need your yes replies and pages wait for your sign-off no rank guarantees, honest reporting results build over months

Want one of these working in your business?

Start with a free audit. We will show you where the time is going and which one would help most. No pressure.

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